When she went vegan in 2014, it was difficult for founder Kia to find natural and 100% vegan make-up of good quality and at affordable prices. Until then, the range of natural cosmetics always seemed to be divided into two categories: expensive, but of good quality, or cheap and of variable quality. Even today it is difficult to find 100% vegan make-up brands in the nearest cosmetics store. For Kia and her team it was clear what was missing on the market and they knew that they weren't the only ones with this idea. For this reason, Kia-Charlotta was founded with the following mission: to produce 100% vegan natural cosmetics in premium quality that are easily available to everyone and at affordable prices.