Perpetually stuck in the cycle of hormonal acne flare ups, red acne marks, and flaky dry skin, Dominique Caron found an answer to her troublesome complexion in her natural and holistic skincare line, Apoterra. The certified aromatherapist (NAHA and AIA approved), herbalist (trained by Ursula Basch, BChE), and daughter of a family physician, founded Apoterra Skincare (formerly Caru Skincare Co) in 2012 after hopelessly searching for affordable, natural and sustainable skincare that was effective for her dry, sensitive skin.
"Apoterra started as a solution to my own skincare woes. I wanted clear, radiant skin that ages gracefully but I didn't want to use products that were bad for my health or the environment. I couldn't find some, so I made my own. Through my research and product trials, I have learned that plants are very well designed to care for our skin and bodies, which is why I formulate all our products with whole plants, oils and natural actives. I also learned that when it comes to natural, plant-powered skincare, freshness is a key factor to potency - you can't use a product that is 3 years old and expect results. That is why I created our batch # system and freshness guarantee."