CLE’s founder, Lauren Jin, began her career in fashion, and as much as she felt that garments were able to create an emotional attachment and tell a story, she believed that beauty in all its facets was an expansive medium upon which to connect with womxn. The concept of beauty, for Lauren, always assumed a more ritualistic nature and its perceptions were subjective and adaptable. She wanted to create something that resonated with the modern womxn, that spoke to the truth that there is no one-way to feel beautiful, and no right way to get there.
CLE was born out of a desire to create products that were not only modern in their technology, but modern in their thinking. Each product within the line is designed to promote a sense of ritual and to support the contemporary womxn with self-care basics as they pursue the fullest expression of their personal power and sensuality.