Raaw Alchemy

It all started when I moved to New York. I was living a healthy life, ate organically and took good care of myself - except when it came to the beauty products, I assumed, I was pampering myself with every day. For some reason, I never thought about all of the harmful chemicals they contained and how they go straight into our bodies. One morning I woke up with a horrible rash on my face after using an expensive high-end brand that I trusted. The skin around my eyes was purple, ­wrinkled and flaky. It was horrifying. In that moment I decided that I would never put any harmful chemicals on my skin again. To me, and as I found out later, to many other women out there, I had a more holistic concept of “beauty” than what I could find in stores. I wanted a beauty routine that was good for my skin, my body and my environment.
 
I began studying herbal medicine and the healing properties of plants and herbs as practiced in traditional Chinese and eastern cultures. The first product I developed was the “Miracle Oil” named after the miraculous power it contained and healed my eczema with… and that’s how it all started.
 
Every product is created by me. I hand made all of the batches the first few years, while I was looking for the right manufacturer to partner with. After ­interviewing 42 manufacturers, I found my match - finally someone who agreed that a product didn’t have to be compromised by cheap and inefficient carrier oils in order to make more money. My vision was to sell potently packed products, filled with ­powerful ingredients, even though it would be a costly affair for me as a brand. But if the products I created couldn’t be launched with the original ­formula, then it would not make sense. The products are made with high quality exotic ingredients in order for your skin to feel the difference.