MIDI12
MIDI12 , (Midi, The time when the sun is closest to
the zenith, halfway between dawn and sunset) 12 (Cosmic number that governs space and time, Universal landmark [...] forming a harmonious whole.)
MIDI12, a sun protection brand that meets the highest ecological standards, was founded in the picturesque bay of La Baule on the west coast of France. The founder, Aurélie Ribierre, decided to realize her own vision of responsible skin care after 15 years of working in large companies in the cosmetics industry.
Aurélie believes that sun protection products should not only protect the skin but also the environment. Therefore, she pays great attention to the choice of her suppliers, the quality of the raw materials and the carbon footprint of her products. Her goal was to create a brand that not only offers effective sun protection but also follows ethical and environmentally friendly practices.
MIDI12 sun protection products contain new generation chemical sunscreen filters that are kind to the skin and the environment. The formulations are free of controversial ingredients such as endocrine disruptors, carcinogens and other harmful chemicals. The products are developed in collaboration with local actors and laboratories and manufactured in accordance with EU regulations without animal testing. The environmentally friendly formulations have been designed to be compatible with the marine ecosystem.
MIDI12 embodies the vision of responsible skincare that considers the needs of the skin and the planet equally and sets standards for the sun care industry.
Environmentally friendly filters of the latest generation that effectively protect against UVB + UVA rays. Natural oils selected for the sun oil for their high concentration of antioxidants and fatty acids (the famous omega fatty acids) to protect and moisturize the skin during sunbathing.
The UVA protection factor measured in this product complies with the recommendations of the EU Commission and is thus at least one third of the UVB factor (SPF). This can be recognized by the circled UVA symbol.
